Project scope · Obesity · Wegovy · TurkeyEngines: OpenAI 31% · Claude 29% · Gemini 27% market share

Executive Summary

Wegovy · Obesity · Turkey

Consumer AI answers · Aug 2026 cycle · 12 approved prompts · 3 AI engines

Mention Rate
66%
of relevant prompts
Recommendation Rate
52%
+1 ptsvs last month
#1 Recommendation Rate
18%
first recommendation
Top 3 Recommendation Rate
37%
inside first three
Average Rank
2.2
lower is better

12-month trajectory

Mention and recommendation rate, all engines combined.

Recommendation rate over 12 months:+9 pts

Strongest competitor

Highest recommendation rate in this audience.

Mounjaro

Recommendation rate 60% vs 52% for Wegovy

Average rank 1.8 vs 2.2

Open Visibility

Dominant attribute

Highest attribute score in AI answers.

Convenience

Score 98

Weakest attribute

Largest improvement area.

Access / availability

Score 49

Positioning statement

All engines · Consumer AI · Turkey

Wegovy occupies a 'proven, convenient injection' territory. Its strongest differentiation is evidence strength and safety profile; the main vulnerability is access and reimbursement narrative, especially in local Turkish market discussions.

Open Positioning

Top cited sources

Share of source appearances in this audience, all engines.

Wikipedia / general web

General web · Global

371 appearances23.2%

Hospital websites (TR)

Local provider · Local

218 appearances13.6%

STEP trials / PubMed

Publication · Global

200 appearances12.5%

Social media / forums

Social · Local

163 appearances10.2%

Turkish Endocrinology Society

Medical society · Local

158 appearances9.9%

Local Turkish sources make up 43% of appearances, global sources 57%.

Priority area

Top item from the Action page.

Weakest Attribute: Access and availability is the weakest attribute in both audiences.

  • Turkish obesity guidelines — Little clarity on where pharmacotherapy sits locally.
  • Hospital websites (TR) — Access information is fragmented and often out of date.
  • Social media / forums — Fills the reimbursement gap with unverified claims.
Open Action